The Challenge
StudioRepublik operated across three separate platforms — a personal-trainer app, a customer-facing app, and a custom internal CRM — each running independently with no shared data layer. Leadership had no consolidated view of member activity, trainer performance, or business KPIs without manually pulling from each system.
The CRM was not integrated with either app, meaning customer and performance data existed in three different forms. Reporting was time-consuming, inconsistent, and always out of date by the time it reached the C-level.
The Approach
- 01
Conducted a full audit of all three platforms — APIs, data models, user flows, and the reporting requirements of each audience level
- 02
Designed and built a unified backend integration layer connecting all three systems into a single source of truth
- 03
Built role-specific executive dashboards for C-level, operations, and trainers — surfacing the KPIs most relevant to each audience
- 04
Delivered a custom admin interface giving management live visibility across the full business in one place
“We finally had one place to see the business. Not three systems, not three reports — one view.”